As has been discussed repeatedly in prior posts, your chances of winning an appeal increase if your brief is a “page turner,” one that draws in the reader and has a bit of drama. One way to accomplish that end is in word choice. In his classic book on non-fiction writing, On Writing Well,  William Zinsser describes the importance of choosing verbs that provide imagery: Many verbs carry in their imagery or in their sound a suggestion of what they mean: glitter, dazzle, twirl, beguile, scatter, swagger, poke, pamper, vex. Probably no other language has such a vast supply of verbs so bright with color. Don’t choose one that is dull or merely serviceable. Make active verbs activate your sentences, and avoid the kind that…