It is not an easy task to write an appellate or complex litigation trial brief that persuasively conveys to the court the argument made on behalf of a client. This blog is about methods an attorney can use to do just that. In prior posts I’ve discussed that topic on the macro level (writing both statement of facts and conclusion sections, pacing, give them lists) and the micro level (use of emphasis, spacing after periods, footnotes) because consideration of all those things is important to writing an effective brief. Yet nothing may be more important than the words chosen by the writer to convey the client’s argument. Word choice is critical. A sentence can be written two ways, with one version powerful and the…